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Paul Polak Explains People Value Brand For Its Tru

  • Paul Polak - Interview - Branding in Dev
  • Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty allevia...
  • When I'm thinking about what brand we want for the Wind Horse brand, it will need to convey reliabil...
  • 3/26/10

Paul Polak Shares Anecdote Of Why Brand Developmen

  • Paul Polak - Interview - Branding in Dev
  • Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty allevia...
  • Is there a resistance to profitability in developing countries in the rural areas? A little bit, bu...
  • 3/26/10

Paul Polak Discusses Achieving Scale Through Profi

  • Paul Polak - Interview - Branding in Dev
  • Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty allevia...
  • What are the main issues of achieving scale? How do you get it to scale? The number one issue is ve...
  • 3/26/10

Paul Polak Discusses Brand Development In Poor and

  • Paul Polak - Interview - Branding in Dev
  • Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty allevia...
  • We're doing this thing where we're selling water in the villages to women who don't have access to c...
  • 3/26/10

Paul Polak Discusses Importance of Marketing and D

  • Paul Polak - Interview - Branding in Dev
  • Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty allevia...
  • Then we went to Delhi, and one of the IDE India staff members who are partners, recruited three bran...
  • 3/26/10

Paul Polak Discusses Commercialization And Scale T

  • Paul Polak - Interview - Branding in Dev
  • Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty allevia...
  • I'm focusing, in this part of my life, on achieving commercialization and scale. In my view, when w...
  • 3/26/10

Paul Polak States Branding IS More Important Than

  • Paul Polak - Interview - Branding in Dev
  • Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty allevia...
  • A lot of people talk about intellectual property and yesterday, in the discussion, I said branding i...
  • 3/26/10

Paul Polak Explains Branding Must Take Into Accoun

  • Paul Polak - Interview - Branding in Dev
  • Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty allevia...
  • Many commercial entities in Western markets don't understand branding. A lot of them do. It's just...
  • 3/26/10

Paul Polak Explains Scaling Results Within BoP Are

  • Paul Polak - Interview - Branding in Dev
  • Paul Polak is president of International Development Enterprises (IDE), a nonprofit, poverty allevia...
  • I'm focusing, in this part of my life, on achieving commercialization and scale. In my view, when we...
  • 3/26/10